Artist Handbook

We make it easy to sell your artwork to a community of art lovers locally and internationally. When you sell an artwork, you will receive 70% of the cost of your artwork. Manly Harbour Gallery handles the shipping logistics for exhibiting artists, and art lovers pay for the cost of shipping. We offer secure payments by direct transfer to your nominated bank account on all sales at the end of each month.

It’s time to join the ever growing community of hanging and eGallery artists at Manly Harbour Gallery.

Writing your Bio

Art lovers are always asking for more information about artists they like. Usually because artist tend to ignore the importance of their profile. We can’t stress the importance of including information about yourself enough: where you studied, exhibition history and an artist’s statement etc.

Although photos of yourself are optional, we find collectors love to get an idea of the artist behind the work, so forget being camera shy, we highly recommend that you do include one. A photo of you in your studio is perfect for your profile page, and they are especially of interest to art lovers, collectors and the public.

Complete Your Bio 

Your bio should include information as where you were born and raised; where you currently live; your education; prizes and awards you’ve won; exhibitions that you’ve taken part in; and collections (both private and public) that include your work. We also understand that many emerging artists may not have won prizes or have a degree, but don’t let that stop you from adding a bio, sometimes it’s the little things that art lovers connect with, like where you draw your inspiration from.

Include as much of the following as you can to your bio:

  • Where you were born and raised
  • Where you currently live
  • Your artistic influences and where you draw inspiration
  • Your medium(s)/technique(s)of choice and why
  • Whether you’re self-taught or received formal education/tutelage
  • Artists you’ve worked under/with
  • Prizes and awards you’ve won
  • Exhibitions that you’ve taken part in
  • Collections (both private and public) which include your work.

Your Artist Statement

Your Artist Statement should be a brief and easy to read description of the artwork you have created. A successful artist statement clearly explains the reason you’ve made your artwork. We recommend that an artist statement be no longer than 200 words.

Some questions that you should consider include:

  • What is my work about?
  • How do I make my work?
  • What is the subject matter of my work?
  • Where do I find the images I use as inspiration?
  • How do I want my audience to respond to my work?

Pricing your Artwork

It is common practice for new artists is to establish prices based on time and to double the cost of materials. Set yourself a reasonable hourly wage, multiplied by the number of hours spent making the work and add that figure to the cost of your materials.

Eg: Cost of materials is $50. Hourly rate is $20. 20 hours creating your artwork, then your artwork would be priced at ($50 x 2) + ($20 x 20) = $550.

Be consistent about pricing works within your portfolio, larger works should be consistently priced higher than smaller works.  If you are selling one work over multiple channels, make sure its priced the same across all channels.

Offer works at various price points. If someone likes your work but $3,000 for a painting doesn’t fit their budget, they may find another artwork in your portfolio that suits their budget better.

You can always increase your prices after you have made some sales and feel you can justify a price increase. Keep records of all your sales and remember it’s much better to price work competitively and sell than to have your work sit unsold.

Branding & Marketing

To improve your profile and increase your exposure, take advantage of what you can do yourself and in conjunction with us.

We strongly encourage you to market yourself via social media (Instagram, Facebook, Twitter, Pinterest and LinkedIn) email, and so on.

Social media allows you to alert your followers about new art you for sale and then driving traffic back to your Manly Harbour Gallery portfolio and encouraging sales.

Every artist is promoted across all our social media channels, have a personal profile page on our website and their artwork for sale online from their page and our shop. More and more art lovers are looking to buy online and we have created the perfect space for them to learn about you and buy your work.

Artist best practice tips

Tip #1 – Upload/send Quality Photographs of your Artwork

Tip #2 – Write a Detailed Artist Bio and Artist Statements

Tip #3 – Keep Your Portfolio Up To Date

Tip #4 – Price Your Artwork Appropriately

Tip #5 – Promote Yourself!

Photographing your Artwork

With our online shop we also offer you an added benefit of selling your work online. To do this we require your artworks to be photographed and emailed to us so we can share it with art lovers online.

Some helpful hints to get it right

Your image must be:

  • A JPEG file in RGB color format (not CMYK)
  • At least 1200 pixels x 1500 pixels
  • Less than 5MB

Please read below for some tips and important information on how to produce great quality photographs of your artwork.

Lighting

Color Balance and Exposure – The color of the room, temperatures and use of flash can all distort the color balance, resulting in blues, yellows and greys that really should more closely resemble white.

Harsh Shadows and Reflections – Ensure your light-source provides even color and no directional shadows or reflections, which can distract from your artwork.

Quality

Noise And/Or Compression – Avoid excessive noise by using a low ISO, (ideally between 100-200), or by shooting in sufficient light. (A cloudy day can be ideal, as the clouds work like a giant softbox). Check to ensure your camera is shooting at its highest quality settings and the file is saved at maximum quality.

Out Of Focus/Motion Blur – Review images at 100% when choosing the best shot, to ensure you also choose the best focus. (By shooting with sufficient light, you decrease the likelihood of camera shake when shooting hand-held).
Post- Production Over Filtering – Some files may benefit with post-production by adjusting color, brightness or contrast to more closely resemble the actual artwork. However, files that have been heavily post-processed, affecting confusion of medium or quality (color range) of artwork are subject to deactivation.
Upsampling – Increasing the file size only decreases quality. Instead of the misconception it will allow a file to be printed at a larger size, it actually decreases the quality in which the file will print.

Intrusive Digital Signatures Or Text – Artwork celebrates the signature of the artists, representing ownership and creation; however, digital watermarks or in camera date and times make your work appear less valuable.

Composition 

Parallel Angles/Rotation – If you must tilt artwork to take a photograph, ensure the camera is also at a parallel angle. A square or rectangle should have even edges.

Borders and Padding – Crop excessive blank space, artwork borders, mattes and padding.

Composition: Rotation 90º-180º – Artwork should be properly rotated upon submission.

Promotional Discounts

On occasion we offer promotional discounts as an incentive for new and returning art lovers to explore the wonderful and constantly growing selection of artwork on our site.

The discount code typically give collectors 10% off original works. We find that offering occasional promotions allows artists to gain the attention of collectors and art lovers like.

If you sell an original work while running the promotional discount it will be deducted from the price of the artwork and the usual 70/30 split will then be calculated on the sale price.

It is worth remembering that Manly Harbour Gallery’s commission is 30%, whereas the gallery standard is 50%. Therefore, even with the promotional discount you will be earning more through your sales with us than if you were to sell through another gallery that takes 50% commission.

Manly Harbour Gallery reserves the right to promote and market our artists and their artworks through the use of sales and/or discounts. The sale or discount amount will apply to the listing price of the artwork. After the discount code is deducted from the sale price, our usual commission of 30% will be applied.